Linda McCartney’s Frozen Foods Have Long Future Ahead in Fakenham
Wednesday, July 9th, 2008
It’s really great to read that Linda McCartney’s frozen food brand will be around for a long time, according to Fakenham bosses. Fakenham-based frozen vegetarian food range has announced it will add three new product lines.
The new lines include: vegetarian mince, vegetarian “meatballs,” and vegetarian “chicken-style” pieces which are all part of a review of the producer’s portfolio and a rejuvenation of the brand.
Newly appointed executive chairman of the firm, Peter McPhilips has promised to revitalize the brand with “the full blessing and support of Sir Paul McCartney and his family.”
Linda’s frozen food line is made under licence by Hain Celestial at its Holt Road site in Fakenham, bought by the UK-wide group in 2006 from Heinz Frozen and Chilled Foods.
The hope is that the new lines of frozen foods will serve as a revitalization to the brand as well as provide vegetarian cooks with an alternative to meat.
Surprisingly, the brands sales had fallen to $20 million prior to a relaunch at the end of last year compared with sales of $80 million when Linda’s line was introduced.
Great stuff - I’ve actually tried some of Linda’s frozen foods and it’s a pretty good line.







