Rolling Stones guitarist Keith Richards modeled for Louis Vuitton’s latest advertising campaign photographed by Annie Leibovitz.

At the Daily Mail where the ad can be seen, Keith is shown cradling his guitar in a hotel room he has transformed by draping black scarves with skull motifs over the lamps and placing a skull on a bedside table. The tagline is:

“Some journeys cannot be put into words. New York. 3 am. Blues in C.”

Antoine Arnault, Head of Communications for Louis Vuitton, said:

“Keith Richards needs absolutely no introduction. He is a global icon, an inspiration to millions, and we are honoured that - after Mikhail Gorbachev, Catherine Deneuve, Steffi Graf and Andre Agassi - he has agreed to represent Louis Vuitton. This is the first time ever that Keith Richards has participated in an advertising campaign of any sort, and it is hard to imagine a more compelling embodiment of a personal, emotional journey.”

Louis Vuitton is making a donation to The Climate Project, spearheaded by Nobel Peace Prize winner Al Gore, on behalf of Keith Richards.

Reported at: 4:33 pm | By: Green Meanie |
Read More: Rolling Stones |
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